Clipping
Starts with long-form or campaign source
Clipping guide 02
Clipping and UGC solve different creative problems.
Clipping rebuilds approved existing source material. UGC-style content is usually created as a new, native-feeling asset around a product, experience or message. Neither format guarantees performance.
REKLAMATIC / CLIP SYSTEM
APPROVED SOURCEClipping guide 02
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MOMENT MAP
01Hook
02Context
03Pacing
UGC
Starts with a creator-style concept or demonstration
Hybrid
Uses both when rights and scope support it
Source rightsPermission and boundaries
Human judgmentMoment, context and story
Platform fitFormat, captions and pacing
Honest measurementSignal, limit and next decision
Choose clipping when
Use clipping when valuable expertise, stories, interviews, demos or talks already exist and you want to distribute the strongest moments without producing every asset from scratch.
Choose UGC-style production when
Use UGC-style creative when the concept needs a fresh product demonstration, testimonial-style structure, problem-solution narrative or creator perspective. Claims and disclosures still require approval.
Build a hybrid carefully
A campaign might clip a founder interview while separately producing native demonstrations. Keep source rights, usage terms, disclosures, creator permissions and measurement distinct in the written scope.
Start with your source, rights and objective.